Studies show that consumers spend a considerable time of their day on their smartphones. Additionally, the number of smartphone owners in Kenya and globally has risen sharply over the last couple of years. As a property manager or landlord, this is an avenue you should leverage to maximize your ROI. One way of connecting with tenants is by taking advantage of SMS marketing. With bulk SMS marketing, property managers and owners can reach out to their targeted tenants to maximize their return on investment and improve the leasing experience.
Today we will be discussing everything you should know about bulk SMS, including why you should use it and how it works.
How Does Bulk SMS Work in Kenya?
Before we discuss the benefits of bulk SMS for property owners and landlords in Kenya, let’s start by understanding how bulk SMS works. Bulk SMS is a service that enables landlords and property owners to send large amounts of customized texts directly to their targeted tenants. It’s one of the best and cheapest ways to engage your tenants and enhance the leasing experience by sharing personalized messages.
Bulk messaging also lets you add value to communication by improving landlord-tenant communication. Landlords and property managers can use bulk SMS to perform several tasks, including:
- Sending rent reminders
- Sending receipts
- Sending invoices
- Handling tenant disputes
- Providing updates
- Advertising and marketing
- Sending notifications
- Providing mobile and bank payment details
- Sending transaction details
- Collecting tenant feedback
To send bulk SMS to your tenants, you must first choose the best bulk SMS provider.From there, you can provide the contact details of your tenants and adraft of the texts you want to send to each tenant. The good thingwith bulk SMS is that it allows you to schedule the texts.
The Advantages of Bulk SMS for Landlords andProperty Managers in Kenya
Now that you knowhow bulk SMS works, it’s time to discuss why you should leverage the power of bulk SMS to maximize your returns and reduce disputes.
- Cut Through the Noise
The world has become fast-paced over the years. With technological advancements, reaching out to prospective tenants can be challenging. Many brands and landlords are vying for their attention and wallet. Additionally, your prospective clients are now easily distracted by social media sites and the harsh economic conditions. Studies show that consumers are more likely to open a text message than an email. What’s more, consumers open 90%of received messages within 30 seconds. On the other hand, consumers take approximately 90 minutes to open an email.
- Cost-Effective
Bulk SMS is one of the most effective communication channels for landlords and property owners. Unlike other communication channels like print, private messaging, software, and newsletters, bulk SMS will save you a few bucks and deliver a high ROI. The good thing with bulk SMS is that it has an opt-in and-out feature that allows your tenants to opt-in or out with the touch of a button. This way, you can focus all your efforts on the right audience. Furthermore, your tenants can also reply to the messages saving you time and money.
- Maximize Your ROI
Whether you ares ending rent reminders, updates, or marketing your rental property ,bulk SMS can deliver a high return on your investment. It is not only affordable, but it also has a high open rate and high conversions.With bulk SMS, your message will get to the targeted audience with the touch of a button.
- Personalize Your Messages
Your tenants don’t have time for annoying and irrelevant messages. If you want to catch their attention, you have to send relevant and personalized messages to encourage engagement. Bulk SMS allows you to do just that. With bulk SMS, you can create personalized messages to suit the preferences and behaviour of each tenant.
- Fast Responses
Most Kenyans have their smartphones with them throughout the day. As a result, your tenants are more likely to respond quickly to a text message than other communication channels. Statistics show that SMS has a 95%open rate.
What is the Cheapest Way to Send Bulk SMS inKenya?
The benefits of bulk SMS are limitless. This is especially true since the number of smartphone users in the country will continue to grow. If you are a landlord or a property manager, you will be glad to know that you don’t have to break the bank to send bulk SMS. All you have to do is use the best property management software in Kenya.
The Bomahut property management software has a bulk SMS feature that allows property managers and landlords to use SMS to communicate with tenants easily. The good news is that you can get the software for as little as KES 500 per month. Please get in touch with us today to learn more.
